Service

Startup Foundations

For founders preparing to launch, or stabilising early operations. Most launches wobble on operations, not on the idea.

This service fits when

  • You are preparing to launch and want the operation ready before customers arrive
  • You have launched and things already feel improvised
  • Customer handling, suppliers, and documentation exist only in your head
  • Launch obligations are arriving on a fixed timetable
  • You want digital foundations without guessing what to buy

What it establishes

  • An operating structure with clear responsibilities
  • The customer journey from first enquiry to delivered service
  • Lead and enquiry handling that does not depend on memory
  • CRM structure shaped around your actual flow, not vendor defaults
  • Supplier setup, including direct routes where possible
  • Documentation with a home and an owner
  • The small set of reports a new business genuinely needs
  • Website and digital requirements, defined before anything is built

What a project may include

Scope depends on where the business is. A project may include:

  • Operating model and responsibility design
  • Customer journey and internal process design
  • CRM and lead-handling setup
  • Supplier identification and setup
  • Documentation structure and templates
  • Launch readiness planning and coordination
  • Reporting rhythm for the first year
  • Digital requirements and delivery of the public website
  • Implementation coordination through launch

How it is approached

Foundations are designed in a deliberate order: the operating model first, then the customer journey, then the systems that serve both. During the first eight months of 2026, Metrixan supported three businesses from setup to launch across the UK, Jamaica, and Pakistan using this sequence.